Bringing Clarity to Complexity and Strength to Strategy
Tracy Rockney: Your Strategic Advisor + Operating Executive
As a business leader, it's easy to find yourself navigating crucial growth decisions in isolation, overwhelmed by conflicting advice and generic solutions that don't account for your unique challenges.
You need a strategic advisor who listens to deeply understand, asks the right questions, and empowers you to transform complex challenges into clear, actionable strategies that move the needle.
Hi, I'm Tracy Rockney
I am here to be your strategic advisor, transforming complex business challenges into clear paths to success. Drawing from my experience as both corporate executive and founder– having bootstrapped and scaled a company leading to a successful exit–I bring unique insight to crucial growth decisions. Through my question-driven approach and deep client engagement, I partner with ambitious leaders at every stage, from startup through successful exit.
Approach
My Unique Approach
Deep Engagement + Consultation
Unlike traditional consultants who provide generic recommendations and walk away, I build genuine relationships with my clients. I remain actively engaged in implementing solutions and serving as a credible resource, ensuring you never face critical challenges alone.
Question-Driven Discovery
Where others lead with predetermined solutions, I lead with well-researched questions specific to you. This approach not only uncovers deeper insights but creates an environment where clients feel truly heard and understood, leading to more effective and personalized strategies.
Proven Leadership Experience
My advice comes from real-world experience. Having navigated from blue-collar roots through corporate leadership to successful entrepreneurship endeavours, I bring practical insights that bridge the gap between theory and execution.
Services
Strategic Advisory Services
Whether you are in startup mode, scaling, or preparing for sale—my role is simple yet profound: partnering with you to thoughtfully uncover the right path forward to your unique success.
Explore my business and board advisory services to learn how we can partner.
WHAT CLIENTS SAY
”Tracy Rockney is one of the most honest, focused, and in-tune executives I have ever had the privilege of working with in building businesses. Tracy helped us establish one of the leading global drug labeling brands, demonstrating incredible versatility by working closely with internal product design teams to leading key customer presentations and conducting strategic sessions with our Board of Directors. She has a remarkable ability to find her way to the most critical path topics, combining expert knowledge, hard work, and true humility.
I have watched Tracy move from an executive role at one of the world’s top five pharmaceutical companies to founding a leading company in her area of expertise, achieving a successful exit in less than seven years. Her dedication to excellence and execution is simply commendable. She is an extraordinary asset to any organization fortunate enough to work with her. She is a true 'X-factor' for success and one of the most graceful and effective executives I have had the honor to collaborate with across various ventures.”
Bill Battista, CEO/Chairman | Yassu
What Clients Are Saying
"Tracy has been an invaluable advisor to MedFluencers and to me personally as a growing CEO. Her experience building and successfully exiting her own company gives her a founder’s perspective that’s both empathetic and actionable. She brings deep regulatory expertise, which has been incredibly helpful as we navigate complex healthcare landscapes, and she’s always willing to jump in, whether it’s making strategic introductions, offering candid feedback, or rolling up her sleeves to help solve tough problems. Her guidance has made a real impact, and I truly value her as a trusted thought partner."
Dr. Adam Goodcoff, CEO | Co-Founder MedFluencers
WHAT CLIENTS SAY
”I met Tracy nearly a decade ago, and she immediately impressed me with her quick thinking, candid insights, and action-oriented leadership style. Throughout our collaborations, I have continually admired her ability to think strategically while driving innovation.
Most recently, we’ve partnered around the transformative potential of Artificial Intelligence to streamline business operations and accelerate growth. Tracy has a rare ability to spot emerging opportunities, champion technology-driven change, and guide businesses toward sustainable success. She’s a forward-thinking advisor who brings clarity, vision, and real-world execution to every challenge.”
Ilyssa Levins, CEO | SecureCHEK AI
WHAT CLIENTS SAY
“Working with Tracy has been an invaluable experience. She has been and continues to be an absolute asset and a great mentor. As I launch my business, her strategic guidance has helped me build a strong foundation, from structuring operations to fostering a culture that attracts and retains top talent. Tracy’s ability to distill complex challenges into clear, actionable steps reflects her deep expertise and real-world leadership experience. Her ongoing support, trusted advice, network connections, and guidance have been instrumental to my growth journey. I look forward to continuing to expand our professional relationship and work with her as my business evolves.”
Jazmin Cartagena, CEO | Company Confidential
